Your Online Presence—Doing Digital Right

Key Insights

• Marketing Your Technologies Online – Webcast Now Available

  A list of the must-have elements for your technology Web pages and shows a real-world page as a sample.

• Practical Advice for Tech Transfer Web Sites

  Details on creating a Web site that is valuable for your prospective licensees, partners, and other internal and external stakeholders.

• Best Practices for a Technology Commercialization Web Site

  Incorporate most every piece of non-confidential information about a technology into a fresh, functional, and complete Web site.

• New White Paper Will Help Kickstart Your Digital Marketing Program

  An all-inclusive primer about planning and executing a comprehensive digital media program for TTOs.

Sample Web Sites

• Video Tour of NASA’s Glenn Research Center Tech Transfer Office Web Site

  This video shows off the structure of the tech transfer program site at NASA’s Glenn Research Center, which Fuentek redesigned in 2008.

• A New Tech Transfer Web Site for NASA Dryden!

  This site features technology licensing opportunities and information about how to collaborate with Dryden in a straightforward, easy-to-navigate interface.

• Georgia Tech’s New Tech Transfer Web Site Is Up and Running!

  This site brings together the activities of three groups all under one user-friendly domain that makes it easy to learn more about technology transfer at Georgia Tech.

Key Insights

• New White Paper Will Help Kickstart Your Digital Marketing Program

  An all-inclusive primer about planning and executing a comprehensive digital media program for TTOs.

• Social Media: Choose the Right Sites and Make Your Message Clear

  Just because we’re taking the whiz-bang features of social media by the reins doesn’t mean we can ignore the basics. We still must always be clear about who we are talking to and what they care about.

• Blogs and Microblogging Can Be Valuable Tools

  A collection of blog posts that provide an overview of these two tools that can deliver real value to a TTO.

• Webinar: How I Rode the Social Media Wave: Lessons Learned from a Technology Marketing Effort

  This case study gives an insider’s peek at a real-world technology marketing campaign.

How to Use Social Media Tools

• What Makes for a Good Blog Post for Technology Marketing?

  Practical advice on the most powerful way to drive traffic to your TTO’s Web site.

• It’s Not Just for Job Searches: Using LinkedIn for Technology Transfer Marketing

  How to get the most out of LinkedIn for technology transfer marketing.

• Facebook versus LinkedIn: Which Is Better for Your Business?

  Which is right for your business? It all depends.

• Get the Know-How on Using Inventor Podcasts to Market Technologies

  How to plan and deliver an effective inventor podcast and the leads that podcasts can help generate.

• “140 Characters Is Plenty!” Says Fuentek’s Chief Tweeter

  5 tips on effective use of Twitter^®.

• Musings on Social Media Metrics (and Webinar Winners!)

  How Bit.ly can help you monitor your social media metrics.

Other Insights

• Webinars Go Social: Marketing Your TTO in All the Right Places

  Insights from a panel discussion on using social media in tech transfer.

• TTO Use of Social Media: A Sneak-Preview of Our Survey Results

  Some interesting preliminary results regarding TTO usage of LinkedIn^®, Twitter^®, and blogs.

• This Just In: The Full Results Of Our Social Media Survey!

  Final results of our online survey.

• Live from FLC 2011: Social Media Session Facilitates Great Discussion

  An overview of a training session covering strategies for federal labs to integrate social media tools.

• Social Media in the 2010s: What Web Sites Were in the 1990s

  Social media engagement continues its dramatic rise, with nearly half of all adults using at least one social media Web site.

• Getting Specific with Social Media: Sites for Life Sciences

  In crafting your social media strategy, it’s important to include industry-specific sites.